5 Fixes for Failing Websites
Picture it: You’ve invested in a brand new website. It looks great, it loads quickly, and you’re proud to send people there.
But there’s a problem: your inbox is still empty. No calls. No sign-ups. No leads. Nothing.
The truth is, most small business websites fail at the one job they should be doing best—turning visitors into customers.
Here’s why:
1. You’re Talking About Yourself, Not Your Customers
Visitors care about their problems, not your history. If your site reads like a résumé instead of a solution, they’ll click away.
✅ Let’s Fix it: Rewrite your copy so it speaks directly to your customer’s pain points and outcomes.
2. Your Call-to-Action Is Weak or Missing
“Contact Us” isn’t inspiring. People need a clear, compelling next step.
✅ Let’s Fix it: Use action-oriented CTAs like “Get Your Free Quote Today” or “Schedule a 15-Minute Call.”
3. You Don’t Have Trust Builders
In today’s market, credibility is everything. Without testimonials, reviews, or case studies, visitors won’t feel safe reaching out.
✅ Let’s Fix it: Add social proof where it matters most—near your CTA buttons.
4. Your Site Isn’t Optimized for Mobile
If your site is hard to use on a phone, you’re losing more than half your audience immediately.
✅ Let’s Fix it: Test your site on mobile. If it’s clunky, it’s time for an update.
5. You’re Invisible to Search Engines
Even the best-designed website can’t generate leads if no one sees it.
✅ Let’s Fix it: Focus on local SEO. Claim your Google Business Profile, use location-based keywords, and create fresh content.