Let’s face it. Being found online by the right people at the right time is very tricky. There are so many variables, from a constantly changing algorithm to new AI-led initiatives like GEO (Generative Engine Optimization). More on that below. At Tannuzzo Creative, I help Massachusetts small businesses improve search visibility, attract qualified leads and compete with larger players. Let’s start with the new kid on the block.

Generative Engine Optimization (GEO): Adapting to the Future of Search

AI-led initiatives like Google’s Search Generative Experience (SGE) are changing how customers find information. These tools use AI to summarize search results, answer questions directly, and highlight key information. This new landscape, commonly called called Generative Engine Optimization (GEO), requires an approach that goes beyond traditional SEO.

At Tannuzzo Creative, I leverage AI tools to inform my strategy, but every word is edited by a human (me!) to keep it authentic and aligned with your brand. If it doesn’t sound like you, it doesn’t work. My GEO approach focuses on:

• Becoming the Featured Source: We’ll structure your content to be a clear, authoritative source that AI models can easily summarize and feature in their answers.

• Targeting High-Intent Questions: We’ll identify the specific questions your customers are asking and create comprehensive, helpful content that answers them directly.

• Building Trust Signals: Even as AI answers more questions, a user’s ultimate goal is to find a business to trust. We’ll focus on building your authority with case studies, reviews, and detailed content that makes you the obvious choice.

My strategies help you get found and positioned as a trustworthy, credible source for both human searchers and AI. That’s SEO (and GEO): the balance of human-focused content and happy web-crawling bots. Now let’s talk about traditional SEO.

If Your SEO Isn’t Working Well Enough, This Might Be Why

• Your site doesn’t appear in local searches

• Competitors outrank you even when you offer better services

• Pages take too long to load, causing people to click away

• Old content hasn’t been optimized for current search intent

• Your Google Business Profile isn’t bringing in calls or clicks

Search engine optimization is about connecting your business with the people who are actively looking for what you offer. I blend proven SEO strategies with clear, customer-focused copy so your site ranks well and converts visitors into customers.

On-Page SEO

Every page of your site gets a tune-up with keyword research, optimized headings, meta descriptions and internal linking that helps both users and search engines. I make sure content reads naturally while targeting the terms your customers use in search.

Local SEO

If your customers are nearby, local search visibility is essential. I add location-specific keywords, optimize landing pages for local intent, and structure your site to appear in map packs and regional search results.

Google Business Profile Optimization

Your Google Business Profile is one of the most powerful tools for attracting local customers. I make sure it’s complete, accurate, and optimized for search with strong business descriptions, keyword-rich service listings, quality photos, and regular posts. I also help you encourage and respond to reviews, which can boost both visibility and trust. A well-managed profile can drive phone calls, website visits, and in-person visits directly from Google search results.

Off-Page and Technical SEO

Off-Page SEO refers to all the actions taken outside of your website to influence its rankings. This is about building authority and trust through things like backlinks from other reputable websites, social media platforms and online reviews.

Technical SEO focuses on how well your site is built. It ensures your website is fast-loading, mobile-friendly, and easily “crawlable” by search engines. These factors are crucial for keeping visitors engaged and helping your site rank.

Within these two areas, I build a strong, credible foundation for your business. I’ll optimize your site’s structure and performance while also working to increase your authority online, so your business not only ranks well but is also seen as a trustworthy resource.

Content Strategy for SEO

SEO takes more than technical fixes. Success comes from creating useful content that attracts, educates and builds authority. I plan and create oyur blog posts, FAQs, and resource pages that target high-intent keywords.

My SEO Process Gets Results

1. SEO audit Identify opportunities and issues holding you back

2. Keyword strategy Research terms your audience uses, locally and nationally

3. Optimization Improve site structure, content, and technical performance

4. Google Business Profile Optimize and maintain your listing for maximum visibility

5. Content plan Create and publish content to strengthen rankings

6. Tracking Monitor results and adjust based on performance 

I use AI tools to speed up research and identify keyword opportunities, then apply my expertise to ensure the strategy is practical and aligned with your goals.

Light Next Step

I can run a quick SEO audit of your site to identify your top three opportunities for better rankings and more traffic.

Ready to Get Found by More Customers?

If you’re a business owner in Massachusetts, then we have something in common. Let’s talk about an SEO strategy that helps more people find and choose your business.