This 5-Minute Strategy Grows Your Followers and Builds Trust
When you scroll through LinkedIn, you might come across a brilliant post from an industry leader, and instinctively hit ‘Like’ or type a generic, one-word response like “Great post!”
Stop right there.
We all know engagement is a good thing, but passive engagement is the enemy of professional authority. If you’re serious about building your reputation as a leader in your field, it’s time to move beyond the digital nod and transform yourself into an active, respected contributor.
The vast majority of LinkedIn users are content consumers. They click, they scroll, and then they move on. But the real leaders and experts on LinkedIn are contributors. Clicking “like” or leaving a generic comment is the lowest level of effort. It also generates the lowest possible return on your time. Why bother?
The key to unlocking genuine professional authority on LinkedIn involves stepping up your engagement in a more meaningful way. This strategy only takes an extra few minutes, but the payoff can be exponential.
When you see a post from a popular thought leader, take a moment to genuinely process the idea, and then add a thoughtful, value-driven comment. Your comment is your chance to showcase your expertise to a brand new, highly relevant audience.
A thoughtful comment might include:
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A Question: One that adds a new dimension to the conversation.
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A Unique Perspective: An idea that challenges the core concept (always constructively) based on your own experience.
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An Expansion: A simple, insightful addition that validates the post’s core message while offering a specific, relevant example from your industry.
Remember the cardinal rule: Never hijack a post. Your goal isn’t to redirect traffic to your own profile by force. Instead, you build authority respectfully by adding your expertise and industry knowledge to the existing dialogue. By taking an extra minute to show you’ve genuinely engaged with the content, you instantly transform yourself from a passive follower into an active, respected contributor.
Consistency in this small effort is where the magic truly lies. Quality commentary gets you noticed by the original poster and opens the door to tapping into their valuable network. It positions you as a contributor and expert in your own right. This significantly amplifies your visibility and reputation and that paves the way for new followers, high-value connections, and exciting new business opportunities. This is one way to grow your business on LinkedIn in a non-spammy way.
Of course, consistency is often the biggest roadblock for busy executives and entrepreneurs. How do you find the time to monitor your feed, craft insightful comments, and publish your own authority-building content every single day? This is where a competitive advantage comes into play. I handle the heavy lifting of content creation and strategic engagement, ensuring your voice is consistent, authoritative, and always on point, positioning you as an undeniable expert in your niche.
Did you know? My customers have grown their new leads on LinkedIn by up to 40% when they hire me as their personal, super-secret, LinkedIn ghostwriter. If you are ready to secure new leads and dramatically grow your professional reputation on the platform, take a look at the full details of my LinkedIn Ghostwriting Service.
Want to chat about how I can help get you new leads, too? Let’s have a Zoom call that’s free and comes with absolutely no strings. Click the button below and select a time that works for you to start your journey from passive scroller to recognized industry leader.