Copywriting

As someone who’s been writing for small businesses for the past decade-and-a-half, I find that entrepreneurs underestimate the value of strong messaging. You need the right words that get more calls, more form fills and more booked work. Strong copy turns your website visitors into customers. 

There’s a little persuasive magic there. (Actually, it’s not really magic. It’s me toiling away to get you and your potential customers on the same page.) That’s how casual readers become subscribers and hesitant leads become excited buyers. I help Boston-area small businesses turn confusing, generic messaging into clear, persuasive copy that sounds like you and speaks directly to your customers. And just like that, presto! Your website visitors are taking you more seriously and getting closer to buying your products and services.

What’s Holding You Back?

• Your website copy explains what you do but doesn’t make anyone take the next step

• Your landing pages feel busy and your value isn’t obvious in just a few seconds

• Your emails get sent but don’t get replies or conversions

• Your brand voice changes from page to page because different people wrote it over time

• You’re not showing local expertise, so you blend in with national competitors (and get lost in the shuffle)

Many Massachusetts business owners face these challenges. You’re busy running your company, not fine-tuning every sentence. That’s how I help.

Clear, Persuasive Copy That Moves People to Act

I write website copy, landing pages, email campaigns, case studies, product and service pages, sales letters, and video scripts that turn interest into action. As a Massachusetts copywriter based in Marlborough, I work with small businesses in Boston, Framingham, Cambridge, Waltham, Newton, and all across the state. My focus is simple: to help you get found, understood and chosen.

Website and Landing Page Copywriting

Effective web copy grabs the reader’s attention. It builds trust. It guides the reader and encourages the next step, which is to contact you or buy directly from you. I create web pages with strong headlines, scannable sections, benefit-focused copy and clear calls to action. You get SEO-friendly headings, naturally placed keywords, and meta titles and descriptions that improve click-through. Think of it as a conversion tune-up for your site, and not just a lot of words to make Google happy.

SEO Copywriting That Balances Rankings and Readability

Ranking high is only part of the job. The real goal is to bring in customers. I use tools like Semrush, Google Search Console, and Google Keyword Planner to research the exact terms your buyers actually use. Then I weave them into copy so that it still sounds as human as possible. We’re pleasing the search engines here, but we’re writing for humans. 

For example, if you’re a roofing company that does business here in Massachusetts, that might mean phrases like roof repair in Waltham, or Boston asphalt shingle replacement, or emergency roof leak fix. These are keywords and keyphrases listed the way you would type it into a search engine. For a mortgage broker, we might target refinance in Cambridge. For a financial advisor, it could be retirement planning in Newton or college savings plans in Central MA. These keywords are built naturally into your site so search engines and people both get what they came for. SEO is science + technology. The copy itself comes  courtesy of the human brain.

Email Copywriting and Lead Nurturing

If your emails aren’t pulling their weight, let’s fix them. I write sales emails, newsletters and follow-ups that feel personal and stay on brand. Let’s focus on subject lines that earn the open, copy that earns the click, and one clear next step in every send.

Case Studies and Sales Collateral

Proof is powerful. I turn your best results into short case studies and one-pagers that show the problem, your approach, and the outcome in plain language. These assets perform well in your proposals, on your website, and they build authority on LinkedIn. Simply put, a case study shows the client’s success through your process. Speaking of which…

The Tannuzzo Creative Process Keeps Projects Moving

Here’s what working with Tannuzzo Creative looks like:

1. Discovery call We meet on Zoom, pinpoint your target market, offers, objections, and local advantage

2. Research I review analytics, past campaigns, and competitor messaging in Massachusetts and beyond

3. Voice and message map We lock in your tone, key benefits and proof points

4. Draft You get clean copy with page-by-page guidance on layout and calls to action

5. Revisions Two rounds to polish and align with your goals

6. Final check On-page SEO review, readability pass and handoff notes for the future

Yes, I do use AI and I don’t mind telling you about it. It speeds research and idea generation. I might prompt it to generate some copy based on my notes. Once I get it,  I edit and rewrite everything myself. That gives you the best of both worlds: modern efficiency with a human brain adding empathy, clarity and a little bit of soul.

Why Work With a Local Boston-Area Copywriter?

• Local context Your copy reflects how Massachusetts customers think and buy

• Proven experience With more than 20 years in marketing, I’ve got a proven track record 

• Owner-to-owner access You work directly with me and not a random team of people you haven’t met. Or worse, someone from an agency outside the US who will say Its wicked pissa to be in Beantown! I don’t think so

• Fast communication Calls, emails, and texts answered within 24 hours, every time

• Professional polish Content that represents your business at its best

What You’ll Walk Away With

• Messaging that feels like you and makes buyers feel understood

• Pages and emails that are simple to scan and easy to act on

• SEO-friendly web pages that target Massachusetts searches without sounding stuffed

• A practical content plan you can use long after the project is done

A Light Next Step

We can start with a quick copy review of your homepage or your newsletter. I’ll give you three clear and specific recommendations you can act on right away.

Ready to Turn Your Readers Into Customers?

Are you in Greater Boston or anywhere in and around Massachusetts? Do you need website copywriting, SEO copywriting, email copywriting, or help with case studies? Let’s talk. I deliver copy that connects with your audience and leads them to work with— or buy from—you.