Entity SEO: What is an Entity and Why Does Google Use a Capital ‘E’?
Think of Entity SEO as your business’s unique digital ID card.
SEO Best Practices
Why Your About Page Matters More Than Ever for Google and AI
Make your About Page the absolute, rock-solid, definitive source of truth about your business for the entire internet.
Is SEO Dead…Again? The Answer is Still No.
SEO is rapidly evolving. Here’s why.
A Simple AEO Action Plan for Small Businesses (No Tech Skills Required)
A simple rule: If a human can skim it easily, AI can extract it easily.
Why Local-First Marketing Wins for Massachusetts Small Businesses
My local-first approach helps small businesses focus on marketing where it matters most: reaching nearby customers
How to Set Up a Google Business Profile
Let’s set up your Google Business Profile. It’s the primary local SEO strategy to get more new business.
Creating Fresh Content Keeps Your Website Ranking Higher
Search engines and your customers look for signs that your site is active. When it’s not, you’re at risk
Why Broken Links Cost You Business (and How to Fix Them)
If you click a link and the result is a 404 error page, it signals to your visitors that something on your site is broken.
Why Your Website Still Isn’t Generating Leads (And What to Do About It)
No calls. No sign-ups. No leads. No sales. Now what?
5 Signs Your Website is Costing You Business
Could this be why your business is costing you money?