A man is standing in a downtown shopping area by a market and a bookstore.

Why Local-First Marketing Wins for Massachusetts Small Businesses

My local-first approach helps small businesses focus on marketing where it matters most: reaching nearby customers...

Why Your About Page Matters More Than Ever for Google and AI

Make your About Page the absolute, rock-solid, definitive source of truth about your business for the entire internet...
Image of a woman at her desk looking at a Google Business profile

How to Set Up a Google Business Profile

Let's set up your Google Business Profile. It's the primary local SEO strategy to get more new business...
A computer monitor on a desk in an office showing a new service page.

Creating Fresh Content Keeps Your Website Ranking Higher

Search engines and your customers look for signs that your site is active. When it’s not, you're at risk...
A laptop showing a 404 error with a Broken Robot and Broken Link message

Why Broken Links Cost You Business (and How to Fix Them)

If you click a link and the result is a 404 error page, it signals to your visitors that something...

Creative Commenting That Builds LinkedIn Authority

This 5-Minute Strategy Grows Your Followers and Builds Trust...
Image of a chalkboard explaining BDQs as Buyers Decision Questions

Mind Your BDQs: Buyer Decision Questions That Generate More Business

Turn website browsers into buyers with a few tweaks to your web pages...
Scroll to Top