Marketing Strategy

As a fellow small business owner, I know the feeling of wearing all the hats. It’s tough to know what’s working and what’s a waste of time, especially when you’re a solopreneur doing your best with marketing. I work one-on-one with Massachusetts small business owners to create practical, actionable marketing strategies that fit your unique goals and market. Together, we’ll build a clear roadmap and content calendar so you can stop guessing and start marketing with confidence.

Why a Strategy Matters

A solid strategy is your go-to guide for making smart business decisions. It gives you the clarity to:

• Target the right customers instead of trying to reach everyone

• Keep your marketing consistent across all platforms

• Make better use of your budget by focusing on what works

• Build a plan you can actually follow

When you have a solid strategy, your campaigns, posts and content has a purpose (and probably a repurpose).

What We Can Focus On

• Identifying your most profitable customer segments

• Positioning your brand to stand out in your market

• Choosing the best marketing channels for your audience and budget

• Setting measurable goals so you can track progress

• Creating a content calendar to keep your marketing on track

VIP Strategy Sessions

I offer one-to-one sessions where we dig into your business, goals and challenges. Together, we’ll create a roadmap that outlines exactly what you should be doing with your marketing over the next 90 days, 6 months, or year. The plan is detailed enough to guide your daily actions but flexible enough to adapt to changes in your business or industry.

Inbound and Outbound Marketing Balance

Many small businesses lean heavily in one direction—either inbound marketing (like content and SEO) or outbound marketing (like email outreach or networking). The most effective strategies use both. Inbound attracts people who are already interested. Outbound puts you in front of those who might not have found you yet. I’ll help you decide the right mix for your goals.

Integrating AI for Efficiency

I use AI tools to speed up research, analyze trends, and brainstorm ideas, but strategy decisions always come from human experience and judgment. This approach saves time while keeping your marketing authentic and relevant.

My Marketing Strategy Process

• Discovery call: Learn about your business, audience, and goals

• Research: Review your current marketing, competitors and market opportunities

• Planning: Identify key priorities and tactics for your specific goals

• Roadmap: Create a clear, step-by-step plan you can follow

• Check-ins: Optional follow-up sessions to keep you on track

Why Work With Tannuzzo Creative

As a business owner myself, I understand the entrepreneurial life. I am a marketing consultant, not a general business coach. I’m fully invested in your success in all matters of marketing your business. I have decades of experience and up-to-date certifications that show my expertise.

• Real-world experience: 20+ years of experience creating strategies and providing hands-on marketing assistance for small businesses in Massachusetts.

• Actionable strategies: We build a plan with practical steps you can implement, from setting up a content calendar to choosing your social media channels and A/B testing and measuring emails. 

• Your Business, Your Plan: We create a strategy designed specifically for you. Not a template from an outdated book. 

• Your Direct Partner: You work with me directly for clear, honest guidance. I’m always easy to reach 

Light Next Step

If you’re unsure where to start, I can review your current marketing efforts and give you three specific changes to strengthen your strategy right away.

Ready to Market With Purpose?

If you’re tired of the marketing guesswork and ready to get focused, let’s talk. As a small business owner, I can help you build a strategy that drives real results and gives you the confidence to grow your business in Massachusetts.