LinkedIn Ghostwriting

Here’s why my clients hire me as a ghostwriter for LinkedIn posts. They know the value of LinkedIn for their business, but they are just too busy to post. It’s not so easy to consistently create content, build an audience, and engage with your network several times a week. Sound familiar? At Tannuzzo Creative, I help busy small business owners like you stay visible and build authority on LinkedIn without the time drain. I write content that sounds like you at your best: authentic, insightful and aligned with your goals. And then you can focus on running your business.

What is LinkedIn Ghostwriting and Why is it a Smart Choice?

Ghostwriting is the secret weapon of many industry leaders, from notable Boston executives to the small business owner down the street in Framingham. It means an expert (me!) writes the content for you. This includes your posts, articles and profile updates. The works! But it’s all published under your name. I never reveal the names of my clients unless they give me written permission. The content is crafted to reflect your unique voice and expertise. Meanwhile, your network sees a consistent, high-quality presence from you. 

This approach is perfect for busy professionals like you because it:

• Saves you time: You get to stay active on LinkedIn without the weekly time commitment of writing posts.

• Maintains consistency: I ensure your posts are published on a regular schedule, so you don’t disappear from your network’s feed.

• Enhances your brand: Every post is strategic, professional, and designed to build your reputation as an expert in your field.

Why LinkedIn Matters for Small Businesses

LinkedIn is where decision-makers go to find vendors, partners, and service providers. A strong, active presence keeps you top of mind and builds credibility, often serving as the first impression for potential clients. When used well, it’s a powerful tool for both visibility and credibility.

Audience Building vs. Authority Building

Audience building is about growing the number of people who see your content. It’s an important first step. You can’t influence people who don’t know you exist. Authority building is about earning the trust and respect of those people so they see you as a go-to expert in your field. You can have a large audience without authority, but that usually means more likes than leads. Likes are a nice dopamine release but leads pay the bills. Authority attracts the best kind of attention: prospects who are ready to take the next step because they believe in your expertise.

What Authority Looks Like on LinkedIn

• Consistently sharing insights and useful information, not just self-promotion

• Having a clear point of view that’s relevant to your audience

• Showing both expertise and personality so people feel they know you

• Engaging with others’ content to be part of the conversation, not just a broadcaster

When you combine audience building with authority building, you not only reach more people—you reach more of the right people who are more likely to trust and hire you.

How Tannuzzo Creative Helps You Grow on LinkedIn

• Profile Refresh: Optimize your headline, summary and experience so your profile works as a landing page for potential clients

• Content Strategy: Identify the topics and posting frequency that will resonate most with your target audience

• Post Writing: Create posts that spark conversation, demonstrate your industry knowledge, and keep you visible 

• Engagement Support: Suggest meaningful ways to interact with other posts to take part in conversations

My Process for LinkedIn Ghostwriting

• Discovery call: Understand your goals, audience, and personal voice

• Content plan: Map out post ideas and engagement opportunities

• Drafting: Write posts that feel authentic and strategic

• Review: Get your feedback and fine-tune for tone and clarity

• Scheduling: Prepare posts so you can stay consistent without scrambling

I use AI tools to help brainstorm content ideas and research industry trends, but my job is to take that information and make it sound like you and not like an AI bot.

Why Work With Tannuzzo Creative?

• 22 years working at BNI Global taught me how to sound like business owners and executives across diverse industries

• Deep understanding of LinkedIn’s role in relationship-based selling

• Experience writing for Massachusetts small business owners across multiple industries

• A focus on both visibility and credibility so your network grows with the right people

• Direct collaboration so your posts feel authentic to your voice and expertise

Here’s What You Get

• A profile that positions you as an expert worth following

• Posts that grow both audience and authority

• A consistent presence without the time drain of writing everything yourself

• More meaningful conversations with the people you want to reach

Light Next Step

I can review your LinkedIn profile and recent posts, then give you three simple changes to boost your authority and engagement.

Ready to Build Authority and Attract the Right Clients?

Let’s talk about how LinkedIn ghostwriting grows your online presence and strengthens your reputation.