Creating Your Editorial Calendar
Last week’s blog post explained why you need an editorial calendar. This week we’ll put the calendar into action, specifically for blogging. Before setting your calendar, you should create a list of topics to cover throughout the year. There are several ways to make your list.
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Five Reasons Why Your Blog Needs an Editorial Calendar
Editorial calendars have been around far longer than the Internet. Newspapers and magazines have always set them to plan out future issues. Topics chosen were determined based on the time of year and their appeal to advertisers. So if I were the editor for, say, Entertainment Weekly, I might plan a series of interviews and articles based on “American Idol” [...]
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Give Me All Your Money and No One Gets Hurt
I’m fascinated by the “Bank Notes” blog. It’s a frequently updated site containing threatening notes passed to frightened tellers. The site also includes photos of the criminals and lets the reader know the success or failure of the scheme. So, what does this have to do with writing good copy? Everything!
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180-Degree Copywriting
I’m pretty good at spotting business websites that are written by people who are not in the writing business. They almost always read in an eerily similar fashion: Long-winded paragraphs touting their vast experience? Check. Use of clichés and meaningless “filler” phrases like “We’re a full service operation” and “Clients are our Number One priority”? Check. Use of vocabulary words [...]
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