Comments for Tannuzzo Copywriting http://www.tannuzzo.com Freelance Copywriting & Editing Services Sun, 08 Jan 2012 18:38:36 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Shorter Sentences. Bigger ROI. by Steve http://www.tannuzzo.com/2011/10/copywriting-short-sentences-bigger-roi/comment-page-1/#comment-3897 Steve Sun, 08 Jan 2012 18:38:36 +0000 http://www.tannuzzo.com/?p=355#comment-3897 Hi Justin, Thanks for commenting on this topic. Your response is correct, but there's much more to it. Readers of websites read differently from readers of novels. They scan and choose what they want to read and therefore, thoughts have to be broken down into bite-size pieces. Headlines separate copy where in the past, indented paragraphs were enough. You also need to factor in tone, links, SEO keywords and whatever else will get your copy noticed and read. Hi Justin,

Thanks for commenting on this topic. Your response is correct, but there’s much more to it.

Readers of websites read differently from readers of novels. They scan and choose what they want to read and therefore, thoughts have to be broken down into bite-size pieces. Headlines separate copy where in the past, indented paragraphs were enough.

You also need to factor in tone, links, SEO keywords and whatever else will get your copy noticed and read.

]]> Comment on Shorter Sentences. Bigger ROI. by Justin Mazza http://www.tannuzzo.com/2011/10/copywriting-short-sentences-bigger-roi/comment-page-1/#comment-3830 Justin Mazza Thu, 05 Jan 2012 14:02:25 +0000 http://www.tannuzzo.com/?p=355#comment-3830 Hi Steve, I noticed that online writing and copywriting is so different than what I learned in school. It seems that whatever method gets your point across and doesn't annoy or deter the reading from reading more is the best method. Hi Steve,
I noticed that online writing and copywriting is so different than what I learned in school. It seems that whatever method gets your point across and doesn’t annoy or deter the reading from reading more is the best method.

]]> Comment on Shorter Sentences. Bigger ROI. by Steve http://www.tannuzzo.com/2011/10/copywriting-short-sentences-bigger-roi/comment-page-1/#comment-3378 Steve Wed, 14 Dec 2011 18:46:55 +0000 http://www.tannuzzo.com/?p=355#comment-3378 Thanks, Susan. I made the graphic myself. As for the plugin, it's there for convenience. Please feel free to share any way you like! Thanks, Susan. I made the graphic myself.

As for the plugin, it’s there for convenience. Please feel free to share any way you like!

]]> Comment on Shorter Sentences. Bigger ROI. by Susan Weiner, CFA http://www.tannuzzo.com/2011/10/copywriting-short-sentences-bigger-roi/comment-page-1/#comment-3375 Susan Weiner, CFA Wed, 14 Dec 2011 18:05:45 +0000 http://www.tannuzzo.com/?p=355#comment-3375 Steve, do you HAVE to use a share plugin that requires logging in? I don't like sharing my info with a million places, so I'll probably RT manually later. Steve, do you HAVE to use a share plugin that requires logging in? I don’t like sharing my info with a million places, so I’ll probably RT manually later.

]]> Comment on Shorter Sentences. Bigger ROI. by Susan Weiner, CFA http://www.tannuzzo.com/2011/10/copywriting-short-sentences-bigger-roi/comment-page-1/#comment-3374 Susan Weiner, CFA Wed, 14 Dec 2011 18:04:45 +0000 http://www.tannuzzo.com/?p=355#comment-3374 Excellent advice! Love the graphic, too. Excellent advice! Love the graphic, too.

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