Let’s look at the elements that go into writing a traditional, six-panel tri-fold brochure. We’ll assume you’re working with a talented graphic designer and printer that, along with strategic marketing copy, will transform an 8.5″ x 11″ sheet of paper into a brand-strengthening, deal-closing secret weapon.
Writer A: Those of a certain mind who believe that writing endlessly long, phrase-heavy, clause-jammed sentences chock-full of adjectives, prepositions, metaphors and—of course—adverbs, are doomed to fail miserably, because they simply don’t see that while grammatically …
What is a USP and Why Do I Need One?
To gain a competitive advantage in marketing your business, experts recommend that you have a unique selling proposition, or USP for short.
A USP is not to be confused with …
Disclaimer: I love Apple and their products. I own a MacBook Pro, a 24″ Cinema Display, an iPod Touch and several iPod Shuffles that reside in various drawers in my apartment. I surf the Web wirelessly with my Apple Airport Express. My desk looks like a mini Apple Store. This morning I was one of the first to pre-order the iPhone 4, which will be a huge upgrade from my old iPhone 3G. At least, that’s how I’m rationalizing it.
See, that’s the thing about Apple. They have perfected the art of introducing beautiful, groundbreaking new products that seem old and outdated after just one year. And they count on consumers like me to get in line for the latest and greatest new product. And I fall for it every time! Well, almost. I have successfully avoided the iPad for now, only because I see it as a luxury item and not something that I “need” (like the new iPhone, which pretty much does what my old iPhone does, but faster). I know, they’ve got me right where they want me.
Don’t you wish you had clients racing to your website every time you had a new product or service to offer? There’s a reason why Fortune has named Apple “The World’s Most Admired Company” for the third consecutive year.
Here are five reasons why you should follow Apple’s marketing strategy:
Last week’s blog post explained why you need an editorial calendar. This week we’ll put the calendar into action, specifically for blogging.
Before setting your calendar, you should create a list of topics to cover throughout the year. There are several ways to make your list.
Editorial calendars have been around far longer than the Internet. Newspapers and magazines have always set them to plan out future issues. Topics chosen were determined based on the time of year and their appeal to advertisers. So if …
A follower on Twitter asked me last week when I thought the best time of day his blog posts would capture the most readers. It’s an interesting question. Many people usually decide on a day to post but not necessarily a time. There are a few things to consider:
I’m pretty good at spotting business websites that are written by people who are not in the writing business. They almost always read in an eerily similar fashion: