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Content Marketing Notes

The Official Blog of Tannuzzo Copywriting

5 Reasons Why Your Email Newsletter Gets Deleted

Discover why your newsletter is not getting the attention it deserves. Don’t blame your client list. You’re probably doing it wrong. No worries, though. You can fix it by applying the tips in this article. Read on.Read More

Why You Must Tell the Story of Your Business

Your brand’s story isn’t about you; it’s about your customers, their experiences and why they need your products or services. Learn how website content can convert your visitors into customers.Read More

How Inbound Links Build Your Site’s Search Engine Reputation

I am in the content business, not the website coding business. My blog posts on this site rarely address elements at the back end of a website. However, any small business owner who hopes to gain business via the … Read More

Why Most Business Blogs Fail

Most corporate blogs fail for a number of reasons. The most obvious is lack of time. Here are four other reasons your blog has withered away–and what you can do to get back on track.Read More

Copywriting vs. Content Marketing: What’s the Difference?

What exactly do these terms mean? If you’re using them incorrectly, it could come at cost to your loyal customers and your bottom line.Read More

The 6 Panels of a Perfect Brochure

Let’s look at the elements that go into writing a traditional, six-panel tri-fold brochure. We’ll assume you’re working with a talented graphic designer and printer that, along with strategic marketing copy, will transform an 8.5″ x 11″ sheet of paper into a brand-strengthening, deal-closing secret weapon.Read More

Shorter Sentences. Bigger ROI.

Writer A: Those of a certain mind who believe that writing endlessly long, phrase-heavy, clause-jammed sentences chock-full of adjectives, prepositions, metaphors and—of course—adverbs, are doomed to fail miserably, because they simply don’t see that while grammatically … Read More

5 Classic Ad Copy Strategies That Never Fail

According to the cliché, the more things change, the more they remain the same. It’s true, at least in the world of advertising. Check out these five evergreen strategies that make the point that advertising copy principles are evolutionary, not revolutionary.Read More

What’s Your USP (Unique Selling Proposition)?

What is a USP and Why Do I Need One?

To gain a competitive advantage in marketing your business, experts recommend that you have a unique selling proposition, or USP for short.

A USP is not to be confused with … Read More

Five Reasons To Follow Apple’s Marketing Strategy

Disclaimer: I love Apple and their products. I own a MacBook Pro, a 24″ Cinema Display, an iPod Touch and several iPod Shuffles that reside in various drawers in my apartment. I surf the Web wirelessly with my Apple Airport … Read More

Creating Your Editorial Calendar

Last week’s blog post explained why you need an editorial calendar. This week we’ll put the calendar into action, specifically for blogging.

Before setting your calendar, you should create a list of topics to cover throughout the year. There are … Read More

Five Reasons Why Your Blog Needs an Editorial Calendar

Editorial calendars have been around far longer than the Internet. Newspapers and magazines have always set them to plan out future issues. Topics chosen were determined based on the time of year and their appeal to advertisers. So if … Read More

Give Me All Your Money and No One Gets Hurt

I’m fascinated by the “Bank Notes” blog. It’s a frequently updated site containing threatening notes passed to frightened tellers. The site also includes photos of the criminals and lets the reader know the … Read More

When Is the Best Time to Post a Blog?

A follower on Twitter asked me last week when I thought the best time of day his blog posts would capture the most readers. It’s an interesting question. Many people usually decide on a day to post but not necessarily … Read More

180-Degree Copywriting

I’m pretty good at spotting business websites that are written by people who are not in the writing business. They almost always read in an eerily similar fashion:

  • Long-winded paragraphs touting their vast experience? Check.
  • Use of clichés and … Read More