How Inbound Links Build Your Site’s Search Engine Reputation
I am in the content business, not the website coding business. My blog posts on this site rarely address elements at the back end of a website. However, any small business owner who hopes to gain business via the Internet needs to understand the basics of search engine optimization and its importance in getting you found on Google, Yahoo! and [...]
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Copywriting vs. Content Marketing: What’s the Difference?
What exactly do these terms mean? If you’re using them incorrectly, it could come at cost to your loyal customers and your bottom line.
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4 Qualities of a Great Guest Blogger
What are the qualities I look for in a great guest blogger? Do you have what it takes?
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The 6 Panels of a Perfect Brochure
Let’s look at the elements that go into writing a traditional, six-panel tri-fold brochure. We’ll assume you’re working with a talented graphic designer and printer that, along with strategic marketing copy, will transform an 8.5″ x 11″ sheet of paper into a brand-strengthening, deal-closing secret weapon.
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Shorter Sentences. Bigger ROI.
Writer A: Those of a certain mind who believe that writing endlessly long, phrase-heavy, clause-jammed sentences chock-full of adjectives, prepositions, metaphors and—of course—adverbs, are doomed to fail miserably, because they simply don’t see that while grammatically correct, these bloated sentences are completely drowning the writer’s primary message under a tidal wave of unnecessary clutter and bluster. Writer B: Shorter sentences deliver clearer [...]
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5 Classic Ad Copy Strategies That Never Fail
According to the cliché, the more things change, the more they remain the same. It’s true, at least in the world of advertising. Check out these five evergreen strategies that make the point that advertising copy principles are evolutionary, not revolutionary.
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What’s Your USP (Unique Selling Proposition)?
What is a USP and Why Do I Need One? To gain a competitive advantage in marketing your business, experts recommend that you have a unique selling proposition, or USP for short. A USP is not to be confused with an elevator speech. When people ask about your unique selling proposition, they probably already know what you do. What they [...]
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Five Reasons To Follow Apple’s Marketing Strategy
Disclaimer: I love Apple and their products. I own a MacBook Pro, a 24″ Cinema Display, an iPod Touch and several iPod Shuffles that reside in various drawers in my apartment. I surf the Web wirelessly with my Apple Airport Express. My desk looks like a mini Apple Store. This morning I was one of the first to pre-order the [...]
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