Shorter Sentences. Bigger ROI.
6
Writer A: Those of a certain mind who believe that writing endlessly long, phrase-heavy, clause-jammed sentences chock-full of adjectives, prepositions, metaphors and—of course—adverbs, are doomed to fail miserably, because they simply don’t see that while grammatically correct, these bloated sentences are completely drowning the writer’s primary message under a tidal wave of unnecessary clutter and bluster. Writer B: Shorter sentences deliver clearer [...]
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