What’s Your USP (Unique Selling Proposition)?
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What is a USP and Why Do I Need One? To gain a competitive advantage in marketing your business, experts [...]
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Five Reasons To Follow Apple’s Marketing Strategy
Disclaimer: I love Apple and their products. I own a MacBook Pro, a 24″ Cinema Display, an iPod Touch and [...]
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Creating Your Editorial Calendar
Last week’s blog post explained why you need an editorial calendar. This week we’ll put the calendar into action, specifically [...]
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Five Reasons Why Your Blog Needs an Editorial Calendar
Editorial calendars have been around far longer than the Internet. Newspapers and magazines have always set them to plan out [...]
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