Name That Newsletter (And Win a Gift Card)
June 29, 2010
Dear Fans of Tannuzzo Copywriting,
I need your help.
In about two weeks the first Tannuzzo Copywriting e-newsletter will make its way around the Web and into an inbox near you. That is, if you’ve subscribed to it. If you haven’t but you want to, simply scroll down to the bottom left of this page and enter your info into the opt-in box. Done already? Great. Don’t want to? No worries. I bet you get a lot of these things already. That’s cool. I still like you.
Now here’s where I need you to exercise that noodle of yours. Read more
What’s Your USP (Unique Selling Proposition)?
June 22, 2010
What is a USP (Unique Selling Proposition) and Why Do I Need One?
To gain a competitive advantage in marketing your business, experts recommend that you have a unique selling proposition, or USP for short.
A USP is not to be confused with an elevator speech. When people ask about your unique selling proposition, they probably already know what you do. What they don’t know is why they should choose your company over another. Read more
Five Reasons To Follow Apple’s Marketing Strategy
June 15, 2010
Disclaimer: I love Apple and their products. I own a MacBook Pro, a 24″ Cinema Display, an iPod Touch and several iPod Shuffles that reside in various drawers in my apartment. I surf the Web wirelessly with my Apple Airport Express. My desk looks like a mini Apple Store. This morning I was one of the first to pre-order the iPhone 4, which will be a huge upgrade from my old iPhone 3G. At least, that’s how I’m rationalizing it.
See, that’s the thing about Apple. They have perfected the art of introducing beautiful, groundbreaking new products that seem old and outdated after just one year. And they count on consumers like me to get in line for the latest and greatest new product. And I fall for it every time! Well, almost. I have successfully avoided the iPad for now, only because I see it as a luxury item and not something that I “need” (like the new iPhone, which pretty much does what my old iPhone does, but faster). I know, they’ve got me right where they want me.
Don’t you wish you had clients racing to your website every time you had a new product or service to offer? There’s a reason why Fortune has named Apple “The World’s Most Admired Company” for the third consecutive year.
Here are five reasons why you should follow Apple’s marketing strategy: Read more
Creating Your Editorial Calendar
June 8, 2010
Here's an editorial calendar set by the month and sent to advertisers.
Last week’s blog post explained why you need an editorial calendar. This week we’ll put the calendar into action, specifically for blogging.
Before setting your calendar, you should create a list of topics to cover throughout the year. There are several ways to make your list. Read more
Five Reasons Why Your Blog Needs an Editorial Calendar
June 1, 2010
Editorial calendars have been around long before the Internet. Newspapers and magazines have always set them to plan out future issues. Topics chosen were determined based on the time of year and their appeal to advertisers. So if I were the editor for, say, Entertainment Weekly, I might plan a series of interviews and articles based on “American Idol” to be published in January when the season begins and in May when the final contestant is chosen. These are peak advertising times for the program. They should easily attract ads from the Fox network as well as ads from record labels promoting new CDs from the artists discovered on the show over the years.
Your blog deserves an editorial calendar as well. Here’s why: Read more
