Social Media in Real Life
May 11, 2010
I was fortunate enough to get a media pass to the launch of the latest charity wines named for Red Sox players. Held in the opulent Foundation Room at the House of Blues in Boston, about a hundred members of the media and local charities sipped wine and watched NESN reporter Heidi Watney introduce the latest additions to the collection: “Chardon-K,” named for Red Sox pitcher Josh Beckett and “ZinfandEllsbury,” named for Jacoby Ellsbury, who plays left field for the Sox. Ellsbury was in attendance, but Beckett sent along his regrets after hurting his back taking swings in preparation for Interleague Play. Read more
Give Me All Your Money and No One Gets Hurt
May 4, 2010
I’m fascinated by the “Bank Notes” blog. It’s a frequently updated site containing threatening notes passed to frightened tellers. The site also includes photos of the criminals and lets the reader know the success or failure of the scheme.
So, what does this have to do with writing good copy? Everything!

