The Value of a Second Set of Eyes
April 20, 2010
After a dozen years in the printing business, I’ve seen more than my share of typos. Most were simple misspellings, a few might have caused some mild embarrassment, and one or two may have cost people their jobs.
I remember an invitation we were asked to print about eight years ago. It was for a church event and the line should have read something like this: “These socials are an integral part of our success.”
But in place of “integral,” was the word “interracial.” Oops. It was probably the result of a word processing program gone awry. Or maybe the writer had a case of “Jungle Fever.”
The guys in the press room chuckled over it, but imagine if those invitations had gone out to the congregation? Not good.
Hiring a proofreader or copy editor can save your company the embarrassment of a typo or an unintentionally funny phrase or headline. Sometimes a second set of eyes can catch an unfortunate double entendre that the writer hadn’t noticed. Even copywriters use proofreaders and copy editors prior to publishing. Can you afford not to hire one?
Click here for some very funny headlines that somehow made it past the editor’s desk and all the way to publication. (Source: The Huffington Post)
