My Support Team
April 6, 2010
I may call myself a copywriter for the sake of brevity, but any successful person in my field does far more than simply write copy.
My experience in the world of commercial printing gave me a working knowledge of graphic design. Years of sitting in on meetings with marketing professionals gave me an understanding of how to implement a successful marketing plan. Members of my writer’s group have certain specialties and experience that make them experts in their field.
So what separates a good copywriter from a great one? I think a qualified copywriter must understand marketing and design, but also should know when it’s time to bring in a full-time professional. Same goes for writing. Sometimes it’s better to refer a client to a niche specialist when the subject matter is outside the comfort level of the copywriter in question. Believe me, your clients will appreciate it.
Even though I can work in graphic design programs like QuarkXpress and InDesign, I’m not an artist. A good graphic designer should have a background in art. And while I can comfortably talk about marketing with most clients, I am not full-time marketing specialist.
That is why I have surrounded myself with specialists in all areas of marketing and production. Today’s blog is a tip of the cap to my support system. If you’d like more information, visit their Web sites or contact me directly.
Marketing Services - Precision Marketing Group
Graphic Design/Branding – DesignQuest Visual Communications
Commercial Printing – Watson Printing Company
Commercial Photography – Evelyn Images
Video Production – Last Minute Productions or Tube Media
Writer, Radio ad copy – Robyn Bradley
Story Analyst/Editor, Screenplays and Novels – Laura Matthews
Writer, Financial – Deb Mackey or Susan Weiner
These are all highly qualified professionals. I recommend them without reservation.
Thanks for the shout out!
I agree with all of your other recommendations as well.
Ditto Robyn re: the shout-out, Steve. Thanks . . . and remember, what goes around, comes around.