180º Copywriting
March 30, 2010
I’m pretty good at spotting business websites that are written by people who are not in the writing business. They almost always read in an eerily similar fashion:
- Long-winded paragraphs touting their vast experience? Check.
- Use of clichés and meaningless “filler” phrases like “We’re a full service operation” and “Clients are our Number One priority”? Check.
- Use of vocabulary words you barely remember from your SATs? Check.
- Antiquated grammar rules followed to the letter, creating awkward sentences? Check.
- No call to action? Check.
Here’s the thing: People don’t read websites the way they read Charles Dickens. Potential clients who click on your site will scan your pages to find the information they need. They’re not looking for classic literature to read by the fire on a chilly, rain-swept evening.
Why Corporate Blogs Fail
March 23, 2010
“It’s been a while since my last post.”
Hear that? It’s your blog’s death knell. No, really. It is.
I know what you’re thinking. Au contraire, mon frere! I’m back and I’m ready to blog!
The truth is, you remembered why blogging is important to your business. So you sat in front of your computer and started off your latest—and possibly final—blog entry with an apology. “It’s been a while since my last post. Sorry about that.”
Odds of you blogging regularly following this apology: 100-1. Or worse.
Here’s why corporate bloggers fail and how a copywriter can help:
New Post Every Tuesday
March 22, 2010
Tomorrow I’ll debut my first official blog post and every Tuesday thereafter a new one will appear. I’ve got about two dozen “in the can” as they say in Hollywood, and the ideas and topics keep coming. Here are some of the topics you can look forward to reading each week:
- spelling, grammar and usage tips
- news from Tannuzzo.com
- book reviews (mostly non-fiction, and related to writing and/or editing)
- recommended sites of interest
- posts from guest bloggers
- marketing tips from a writer’s perspective
- social media trends
- using technology to stay ahead of your competition
- pop culture items of interest
- news and items related to Boston (events, history, the Red Sox, museums, etc.)
